About
Most product designers specialize. I solve problems across the stack.
I've spent 18 years moving between industries (healthcare, fintech, telecom), continents (Brazil, Australia, Dubai, Singapore), and company stages (agencies, startups, government)—and that's exactly what makes me effective. I understand how a consumer product mindset can transform enterprise software. How design systems save months of rework. How to balance user needs with clinical regulations or financial compliance.
Some highlights: I designed Singapore's national mental health platform that launched during COVID and reached 500K+ users—working directly with clinical advisors and the Ministry of Health. I created Virgin Mobile's digital-first telecom in Dubai when "app-only carrier" wasn't a thing yet—the product launched with 50K+ downloads in month one and forced every competitor to go digital. I've worked with Nike, Google, and MetLife—but I'm just as comfortable embedding with a 5-person founding team.
I'm a full-stack IC. I run the research (including with vulnerable populations and multilingual users), design the interactions (I prototype in Figma and code when needed), build the system (my design systems get adopted because I work with engineers, not around them), and sit with devs to make sure it ships right. No hand-waving, no "someone else will figure out the details."
I hold a Design Leadership MA from Hyper Island and speak Portuguese, English, and Spanish—useful when working across global teams or culturally diverse user bases. Currently wrapping up a stealth AI project and exploring what's next. If you're building something genuinely hard—AI products, regulated industries, 0-1 ambiguity—I'd love to hear what you're working on.
Work
Stealth Startup
|Staff Product Designer
Remote
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Summary
Leading end-to-end product design for AI-powered healthcare platform serving 2.5M monthly users, building from ground up in highly regulated environment. Impact: Shipping 0-1 healthcare product in a regulated space requiring deep domain expertise and technical precision
Highlights
Own complete design process from user research through design system implementation
Navigate complex healthcare compliance requirements (HIPAA, medical accuracy, patient safety)
Design AI-native interactions that balance automation with clinical oversight
Collaborate directly with clinicians, engineers, and regulatory advisors
Built foundational design system, including iconography and AI-generated illutration style scaling across web and mobile platforms
R/GA
|Staff Product Designer
Singapore (Remote), Singapore
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Summary
Designed and shipped digital products for Nike, Google, MetLife, and Singlife, working embedded with product teams from discovery through launch. Key projects: Nike digital experiences, Google enterprise tools, MetLife customer platforms, Singlife insurance products
Highlights
Led end-to-end product design for multiple 0-1 products across consumer and enterprise, resulting in shipped experiences serving millions of users.
Built and evolved design systems across client products, improving team velocity and design consistency.
Drove product discovery and user research initiatives that directly informed roadmap prioritization.
Mentored product designers on interaction design craft, prototyping methodologies, and user testing.
PALO IT
|Product Design Lead
Singapore, Singapore
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Summary
Designed Singapore Ministry of Health's national mental health support platform, serving 500K+ users during COVID-19 pandemic. Impact: Platform became primary mental health resource during pandemic, praised for accessibility and cultural appropriateness.
Highlights
Owned end-to-end product design from user research through beta launch and continuous iteration.
Conducted 50+ user research sessions with vulnerable populations, translating insights into accessible design patterns.
Created design system and interaction patterns adopted across ministry's digital health products.
Collaborated with clinical advisors, engineers, and policy teams to balance user needs with healthcare regulations and cultural sensitivity.
Start Design Consultancy
|Senior Product Designer
Dubai, Dubai, United Arab Emirates
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Summary
Led design for Virgin Mobile's launch of Dubai's first "digital-first" telecom, creating product that pushed entire local telecom industry to go digital. Impact: First successful digital-only mobile carrier in Middle East; forced major competitors (Etisalat, du) to launch digital offerings
Highlights
Designed and launched Virgin Mobile's app-only telecom product from concept to market.
Managed full product design lifecycle: research, wireframing, prototyping, visual design, and post-launch iteration.
Collaborated with cross-functional teams to integrate innovative/regulated digital solutions.
Product achieved 50K+ downloads in first month and established new industry benchmark.
MBLM
|Senior Experience Designer
Dubai, Dubai, United Arab Emirates
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Summary
Designed digital products and brand experiences for local and global clients, from mobile apps to physical installations including full Innovation Center in Abu Dhabi.
Highlights
Led development of multiple digital products using research and rapid prototyping
Delivered culturally diverse brand experiences across digital and physical touchpoints
Collaborated with stakeholders to align product vision with business objectives.
Edge - Advertising and Content Agency
|Interaction Design Lead
Sydney, New South Wales, Australia
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Summary
Built and scaled digital department for advertising agency, delivering creative digital solutions and supporting client acquisition.
Highlights
Established digital design capabilities from ground up.
Led high-stakes client pitches with innovative digital solutions.
Delivered range of products across web, mobile, and interactive campaigns
Isobar
|Senior Interaction Designer
Sao Paulo, Sao Paulo, Brazil
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Summary
Designed digital experiences and interactive campaigns for local and global brands, focusing on user engagement across platforms.
Highlights
Created engaging digital products for diverse client portfolio.
Developed campaigns that improved user interaction and measurable engagement.
Collaborated with multidisciplinary teams from concept through launch.
Animatto
|Interaction Designer
Sao Paulo, Sao Paulo, Brazil
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Summary
Designed functional websites and digital campaigns, establishing foundation in digital product creation and technical feasibility.
Education
Hyper Island
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MA/MBA
Design Leadership
UEMG
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Bachelor of Arts (BA)
Graphic Design
Languages
Portuguese
Native
English
Fluent
Spanish
Proficient